HONESTmsam

mermaed Releases Second Single, Championed By local L.A. Radio!

Los Angeles-based Alt-Punk act mermaed is excited to announce the release of “HONEST”, the anthemic second single from their as-yet-untitled EP. The follow up to their debut single and radio favorite “IDIOT” released in August,”HONEST” is, as singer Arielle describes, “a battle cry for women that come from nothing who are having to face the inevitable struggle of just being a female in the music industry”.

Prior to its release, the song was world-premiered on two Los Angeles radio stations: KROQ and ALT 98.7.

Formed in 2017, mermaed found fast success with their debut single, “IDIOT”, immediately landing on the Apple Music ‘Breaking Rock’ playlist, while also garnering over 50,000 Spotify streams in less than one month.

KROQ played “IDIOT” six weeks in a row on their “Locals Only” show – three of which as the #1 most-requested track on the program. Other airplay support has come from major market stations including KITS San Francisco, 91X San Diego, and KWSS Phoenix (among others).

Produced by Jon Joseph (Børns, Super Whatevr) and mixed by Carlos de la Garza (Wolf Alice, Jimmy Eat World), “HONEST”’s ready-for-radio sonics are paired with poignant and topical lyrics, including lines like “it’s much safer to keep the pretty girls in order, they line ’em up like sheep to slaughter”, emphasizing the difficulties female artists have had in the male-dominated rock music world. Arielle says, “In the recent past, I’ve let myself be manipulated and warped into something I was not, am not, and never will be. Now, I’m using my music to bite back!”

HOLLOWmsam

Buzzbands.LA Premieres Alexa Melo’s “HOLLOW” Music Video

Buzzworthy Los Angeles music blog Buzzbands.LA premiered today the music video for Alexa Melo‘s latest single “HOLLOW”.

The song, already receiving regular support from Alexa’s new hometown Alt-outlet KITS (ALT 105.3) San Francisco (5 weeks in a row on their “Soundcheck” new music show), is also garnering specialty airplay on KCRW, KLOS and KCSN Los Angeles (among others).

Shot guerilla-style in a one-way tunnel next to the Bay Bridge in SF, the one-camera video was produced/directed by Daniel Garcia. “HOLLOW” was written and produced by Melo, who also played all the instruments on the track. You can find it on her latest MUTE EP which was independently released in October of this year.

 

mermaed duo

Mermaed Story Continues To Develop

Unsigned Los Angeles-based four-piece mermaed is continuing to build its story – after their debut single “IDIOT” spent 3 weeks as the #1 most-requested song on KROQ Los Angeles‘ “Locals Only” show, tastemaker Alternative ALT 105.3 San Francisco picked up on the buzz and played it this past weekend. The song is in regular rotation on Triple A outlet WAPS Akron, OH, and Apple Music added it to their ‘Breaking Rock’ playlist (one of the very few unsigned acts on that list).

mermaed plays a KROQ Locals Only-presented show on October 24 at Resident in DTLA, opening for hotly-tipped Canadian band Cleopatrick (get ticket info HERE).

It was also announced that mermaed has been added to the Taco Bell ‘Feed The Beat’ Fall 2018 lineup, which will bring them additional exposure and promotional opportunities.

mermaed’s debut five-song EP is currently being mixed.

Hear mermaed’s “IDIOT” HERE.

 

Alexa Melo - MUTE EP - CoverMSAM

Alexa Melo Releases ‘MUTE’ EP, Substream Magazine Premieres “I’m Ready” Video

Singer/songwriter/producer/multi-instrumentalist Alexa Melo independently released a brilliant new EP today titled MUTE. The music video for one of the tracks on the EP, “I’m Ready”, also premiered today on the Substream Magazine website.

Alexa wrote, produced and played all instruments on the four-song collection. “Hollow”, one of the standout tracks on the EP, received its debut radio airplay on tastemaker San Francisco Alt-outlet ALT 105.3. Station APD/MD Aaron Axelsen says the song, “…has a 1996 trip-hop feel to it and I’m totally good with that!”

A video for “Hollow” is forthcoming, and Alexa will announce live performance dates soon as well.

Check out the MUTE EP HERE.