Directed by Michael L. Costa, the video depicts the progressive manipulation and ultimate erasure of a band by ‘industry handlers’. Singer Arielle Ackford says, “All of the things that happen in the video have happened to us or to friends of ours, and all of these shitty things are issues we want to call out and be a voice against because we are tired of that music culture.”
mermaed are readying their debut EP, I Know You Are But What Am I? set for a mid-July independent release. They are currently available for worldwide signing, licensing, publishing, and booking.